Nissan files 4 new Web3 trademarks, trials sales in the metaverse

Japanese automotive model Nissan turns into the newest automobile producer to ramp up its Web3 efforts — submitting 4 new Web3-related emblems filed in america — whereas its Japan unit is experimenting with auto gross sales within the metaverse.

The brand new filings cowl its Infiniti, Nismo and Nissan manufacturers, in accordance with Nissan’s March 7 trademark purposes to america Patent and Trademark Workplace (USPTO).

The filings to the USPTO reveal Nissan’s plans to create digital garments, vehicles, headgear, buying and selling playing cards, toys, tickets and a nonfungible token (NFT) market for buying and selling and minting NFTs. 

The corporate has additionally outlined plans for metaverse promoting providers and different “leisure providers” overlaying on-line video, photos, art work, tickets, audio, sounds, music and buying and selling playing cards, together with a web site with details about Nissan’s proposed NFTs and the way they are going to work.

There are additionally intentions for “non-downloadable laptop software program to be used as a digital pockets,” in accordance with the submitting.

Take a look at drive a Nissan within the metaverse

Final week on March 8, Nissan Japan announced it’s conducting a three-month “demonstration experiment” of its digital retailer “Nissan Hype Lab” to “examine, seek the advice of, take a look at drive and buy Nissan autos” whereas within the metaverse. 

Nissan Hype Lab. Supply: Nissan

“On the identical time we are going to look at the opportunity of new gross sales strategies for vehicles,” it wrote in an announcement.

The trial, which runs from March 8 to June 30, will permit prospects to go to the digital storefront “24 hours a day” through a PC or smartphone. Clients can create their very own personalized avatars and, between sure hours, may even work together with digital gross sales employees. 

Screenshot of a take a look at drive in Nissan Hype Lab. Supply: Nissan

In line with the announcement, prospects can order the automobile and finalize buy contracts via this digital gross sales workplace.

The Nissan Hype Lab permits customers to buy Nissan autos within the metaverse. Supply: Nissan 

Nissan additionally filed 5 trademark purposes in October 2022 for a few of its extra distinguished automobile fashions, together with the Skyline, Z, and GTR.

On the time, trademark lawyer Mike Kondoudis mentioned the automobile model’s filings signaled plans for NFT-backed media, on-line NFT marketplaces, digital wallets, NFT minting, buying and selling and storing software program.

Associated: Maintain an eye fixed out for main firm NFT trademark filings this yr

Automotive big Normal Motors has additionally been very energetic with NFT-related filings, with its newest trademark purposes on Feb. 16 overlaying its Chevrolet and Cadillac manufacturers.

American automobile producer Ford Motor Firm prepped its entry into the world of NFTs and the metaverse in September 2022, submitting 19 trademark purposes throughout its main automobile manufacturers.

Regardless of the continuing crypto winter and bear market, multinational firms are nonetheless pushing ahead with trademark purposes overlaying Web3, crypto, NFTs and the metaverse.

Kondoudis mentioned there have been report numbers of trademark purposes for NFTs, metaverse and crypto-related merchandise in 2022.

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