Nissan Doubles Down on Web3 Innovation

Japanese motor big, Nissan, has made vital progress in its foray into the NFT and Web3 area. The corporate filed 4 new Web3-related emblems in america protecting its Infiniti, Nismo, and Nissan manufacturers.

The filings reveal Nissan’s plans to create digital garments, vehicles, headgear, buying and selling playing cards, toys, tickets, and an NFT market for buying and selling and minting NFTs.

Nissan has additionally outlined plans for metaverse promoting providers and different “leisure providers,” together with on-line video, photographs, art work, tickets, audio, sounds, music, and buying and selling playing cards, in addition to an internet site with details about its proposed NFTs and the way they are going to work.

Nissan’s Japan unit can also be experimenting with auto sales within the metaverse by its digital retailer “Nissan Hype Lab,” which permits clients to go to the digital storefront by way of a PC or smartphone, create personalized avatars, and work together with digital gross sales employees.

Clients may even order and finalize buy contracts by this digital gross sales workplace. In line with Nissan’s announcement, the trial will run from March 8 to June 30. For the trial, the corporate will examine, seek the advice of, take a look at drive and buy Nissan autos whereas within the metaverse, analyzing the opportunity of new gross sales strategies for vehicles.

Nissan Going All In on Web3

It’s not the primary time Nissan has experimented with Web3 and sensible contract know-how. In October 2022, the Japanese automotive big filed 5 trademark functions with america Patent and Trademark Workplace, revealing plans to enter the NFT, Web3, and Metaverse area.

The functions cowl its outstanding automobile fashions similar to SKYLINE, Z, and GTR and have been to introduce choices similar to NFT-backed media, on-line NFT marketplaces, digital wallets, and NFT minting, buying and selling, and storing software program.

The patent additionally launched the concept of downloadable media recordsdata for NFT authentication, an internet NFT market for purchasing and promoting NFTs, and non-downloadable software program for minting, storing, and buying and selling NFTs.

And with this newest patent providing, it’s clear the Japanese motor big goes all in on its Web3 developments.

Nissan GTR Photograph by Jonathan Cooper

Different Automotive Giants Into Web3

It’s value noting different automotive giants, together with Common Motors, Ford Motor Firm, and MG have additionally made vital strikes within the NFT and Web3 area.

Solely final month, GM Motors introduced it was curious about creating downloadable digital media recordsdata that include collectible art work, textual content, audio, and video, which can be authenticated as nonfungible tokens, in keeping with the corporate’s trademark submitting.

And final fall, the Ford Motor Firm filed 19 trademark functions, protecting its main automobile manufacturers similar to Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, amongst others. The functions embrace digital vehicles, vans, vans, SUVs, and clothes for the corporate’s manufacturers, in addition to a proposed on-line market for NFTs.

Regardless of the continuing crypto winter and bear market, multinational companies are nonetheless pushing ahead with trademark functions protecting Web3, crypto, NFTs, and the metaverse.

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