Snoop Dogg revealed as co-founder of Web3-powered livestream platform

American rapper and actor Snoop Dogg has been revealed as one of many co-founders of a Web3-powered dwell streaming app referred to as “Shiller” — including to yet one more Web3 partnership fothe well-known hip-hop artist. 

The app is described as a “dwell broadcast platform” that goals to mix Web3 expertise with real-time live-streaming content material. The rap star has been named as a co-founder of the app, together with expertise entrepreneur Sam Jones.

It follows a wave of Web3 partnerships by Snoop Dogg within the final 12 months.

In April final 12 months, Snoop Dogg partnered with Sandbox metaverse to launch an NFT assortment referred to as “Snoop Avatars” and launched a hip-hop single titled “A Laborious Working Man,” which was later accompanied by a 50,000-piece NFT drop.

The rap star additionally partnered with Yuga Labs — the workforce behind Bored Ape Yacht Membership (BAYC) and CryptoPunks — to carry out on a metaverse-transformed stage at MTV’s Video Music Awards on Aug. 29.

Snoop Dogg additionally lately partnered with crypto on line casino Roobet, the place he’ll function the agency’s “Chief Ganjaroo Officer” according to an announcement from Roobet on Mar. 1.

As for Shiller, blockchain will function closely within the platform, permitting content material creators to “token-gate” their streams, and promote nonfungible tokens (NFTs), or different merchandise from e-commerce web sites.

These content material creators might be paid out in cryptocurrencies comparable to Ether (ETH) or NFTs, which might be cashed out as fiat.

A preview of the Shiller utility. Supply:

It was due for a January launch however was delayed for 3 months to April 2023, in line with Shiller’s newest update on Mar. 2.

Creator financial system motion

The launch of Shiller seems to be a part of a broader creator financial system motion the place Web3 will seemingly play a job.

Whereas “Web1” enabled customers to write down HTML and skim content material, “Web2” enabled user-to-user interactions, which was delivered to the lots by a couple of social media monopolies, comparable to Fb, Google and YouTube.

The “Web3” motion goals to eradicate these intermediaries by offering creators with full possession over their content material and the monetization that flows from it.

Associated: Music NFTs are serving to impartial creators monetize and construct a fanbase

Decentralized messaging platforms are starting to emerge too, with one named “Damus” trying to turn into a “Twitter killer.”

The Jack Dorsey-backed “Damus” went dwell on the Apple App Retailer on Feb. 1, which is constructed on a decentralized community enabling encrypted end-to-end personal messaging community referred to as “Nostr.”

The platform comes with built-in Bitcoin (BTC) funds on the Lightning community.

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