Car makers, fashion giants and pet food brands seek Web3 trademarks as 2023 rolls on

Regardless of a broader downturn in associated markets, multinational companies don’t seem to have slowed down on their trademark functions protecting Web3, crypto, nonfungible tokens (NFTs), and the metaverse.

The month of February — now drawing to an in depth — noticed the likes of Normal Motors, Lacoste and Walmart making their territory with Web3-related trademark functions. January was a fair busier month. 

One of many newest NFT-related filings concerned automotive big Normal Motors, which filed for 2 new trademark functions on Feb. 16 protecting its Chevrolet and Cadillac manufacturers.

In accordance with the submitting, the agency is involved in downloadable digital media information containing collectible paintings, textual content, audio and video authenticated as nonfungible tokens.

A day afterward Feb. 17, French clothes big Lacoste filed 5 trademark functions for “CHAMPS-ELYSEES.” The functions element plans for NFTs, crypto transaction software program, digital clothes, shops for digital items and digital actual property providers.

In early February, USPTO licensed trademark lawyer Mike Kondoudis shared on Twitter that American multinational retail company Walmart had filed trademark functions for the “SamsClub” title and brand.

The retail big claimed plans for NFTs, blockchain software program, digital actuality healthcare, cryptocurrency buying and selling, brokerage and monetary providers.

One among Sam’s Membership’s warehouse retailer areas. Supply: Sam’s Membership

January was no completely different, with Web3, NFT, metaverse and crypto-related trademark functions filed by pet meals agency Pedigree, insurance coverage firm Nationwide, Irish distillers Jameson, French vogue big Yves Saint-Laurent and even the Nationwide Geographic Society, amongst others.

Associated: Hold an eye fixed out for main firm NFT trademark filings this yr

Chatting with Cointelegraph final month, Kondoudis stated that trademark filings are “dependable alerts of future plans to make use of marks for the services and products listed within the functions.”

Moreover, regardless of the bear market, there have been file numbers of trademark functions for NFTs, metaverse and crypto-related merchandise in 2022, the mental property lawyer famous.

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