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Bang & Olufsen Debut Its First NFT: The DNA Collection

The high-end electronics firm, Bang & Olufsen, will enter Web3 with their first-ever NFT assortment: The DNA Assortment. Intimately, there can be 1,925 digital collectibles that may launch on November seventeenth, 2022. The NFTs will embrace a few of the model’s most acknowledged designs. This contains the legendary Beogram 400 turntable, the Beoplay A9 and the Beolab 90 audio system.

Bang & Olufsen NFT
A preview of an NFT from Bang & Olufsen’s DNA assortment. Credit score: Highsnobiety

The DNA Assortment particulars

B & O collaborated with a distinguished group of Web3 artists to ship a digital assortment that matches the model’s aesthetic. This contains Hackatao, Thomas Lin Pedersen, Shavonne Wong and the Bang & Olufsen Design Studio.

After the collectors buy their randomly generated NFTs, they’ll reveal shortly after the general public sale. In a while, the homeowners will be capable to declare an “artwork vial” which may be merged with the DNA assortment NFT. This ends in the transformation of their unique Bang & Olufsen DNA NFT into a brand new collectible that includes their collaborating artists. As well as, there can be a 3rd part of the undertaking, which consists of a “music vial.” This features a musical replace to the unique NFT as soon as it’s merged with the vial. If you happen to assume that’s not sufficient, there’s extra! Homeowners who’ve merged each vials with their unique NFT will obtain a metaverse-ready 3D model of their NFT plus token-gated entry to buy a restricted version speaker.

Bang & Olufsen: who’re they?

In 1925, two electrical engineers, Peter and Svend reinvented the radio by growing The Eliminator out of their farmhouse in Denmark. Each co-founders liked to innovate, experiment, and develop, which led to the formation of the corporate’s basis. In different phrases, the place innovation and high quality meet design. Quick ahead a century later, and we proceed to see these values in full impact.


Svend Olufsen and Peter Bang
Svend Olufsen (left) and Peter Bang (proper), 1930 Credit score: Bang & Olufsen



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