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Vayner3 and Cheetos Launch “Chesterville” in Horizon Worlds Metaverse

Cheetos are coming to the metaverse with an thrilling digital actuality expertise referred to as Chesterville in Meta’s Horizon Worlds. Vayner3, the web3 consultancy beneath VaynerX, is main the event and administration of the metaverse world. What’s extra, in Chesterville, gamers can embrace their internal Chester Cheetah – the well-known crunchy corn puff snack’s mascot – and have enjoyable in a mischievous Halloween setting.


image of ther Cheetos metaverse world, with halloween theme
Cheetos now has its personal metaverse expertise recreation inside Meta’s Horizon Worlds.

Cheetos publicizes metaverse world

The brand new Cheetos world is celebrating Halloween, Cheetos, and the metaverse. Moreover, the world is solely obtainable inside Meta Horizon Worlds on Meta Quest 2 digital actuality headset. Right here, followers of Cheetos can participate in a superb recreation.

There are duties obtainable throughout Chesterville within the Cheetos metaverse world. Gamers can earn factors on a ‘Mischief Meter’ and different in-game power-up strategies.

Some mischief consists of protecting homes in Cheetle-fied Paper Towels and smashing gooey Field of Bones Cheetos mac ‘n cheese-filled pumpkins. The aim of the Cheetos metaverse recreation is to realize sufficient factors to entry the spooky mansion atop Cheetos Hill.

“As a culture-first model dedicated to revolutionary shopper experiences, Cheetos is proud to guide Frito-Lay into the metaverse,” stated Stacy Taffet, senior vp of promoting for Frito-Lay, house owners of Cheetos. “This can be a vital second for each the model and the portfolio as we broaden the methods we interact with followers, inviting them to expertise Cheetos in a completely new approach. We are able to’t wait to welcome shoppers into Chester’s digital area that brings his character and Cheetos’ model ethos to life.”

The Cheetos world will have an effect on the actual world!

As said above, the aim of the Cheetos metaverse recreation is to succeed in the spooky mansion. As soon as gamers attain this level, in addition they have a outstanding selection.

Considerably, gamers can vote for a “ghost of Cheetos’ previous.” Apparently, the winner will likely be introduced again into the actual world for a restricted time. These flavors are Cheetos Flamin’ Scorching Chipotle Ranch, Cheetos Flamin’ Scorching Pepper Puffs, and Cheetos Nashville Scorching snacks.

Lastly, the Cheetos metaverse world will keep open after Halloween, permitting gamers to benefit from the recreation long-term.

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