Kraft Meals made its most up-to-date metaverse trademark utility with the US Patent and Trademark Workplace, on the eleventh of October, for its traditional Weinermobile.
The Weinermobile is a fleet of six weirdly formed vehicles that go round America promoting Oscar Myer merchandise. The primary Weinermobile was created in 1936, and the drivers are referred to as Hotdoggers.
From the appliance, plainly Kraft has in thoughts a Weinermobile-themed digital restaurant round which they are going to construct the ecosystem.
- Digital meals and beverage merchandise, akin to downloadable artwork, music, and video regarding meals and drinks, and authenticated utilizing NFTs.
- Working a digital restaurant that features each digital and precise items, and additional provides dwelling supply in actual and digital worlds.
- On-line retail choices, together with NFTs and associated digital items, through a web based market.
- Leisure providers via a digital restaurant permit patrons to earn rewards factors and digital currencies. The rewards may be redeemed in the true and digital worlds or used for leisure offered by Weinermobile.
Earlier metaverse purposes
It isn’t the primary time the American meals big has utilized for digital logos. In June, they entered logos for a lot of of their family title merchandise, together with Jell-o, Philadelphia and Kool-Assist.
Kraft is a part of the transfer by massive international firms into the metaverse. One other current entry into the metaverse is DreamWorks, which you’ll be able to examine right here.