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PUMA Hosts A Metaverse Experience For New York Fashion Week

Iconic model Puma has launched their first ever metaverse expertise – Black Station, that includes a variety unique NFTs with restricted version redeemable bodily sneakers. The model this new enterprise throughout its FUTROGRADE present at New York Trend Week.

Black Station: Puma’s first metaverse expertise

Twenty years in the past, Black Station was PUMA’s house for our most modern designs in style,” mentioned Adam Petrick, PUMA’s Chief Model Officer. “Given the boundaries we’re pushing from a product design and digital standpoint, we discovered it becoming to carry Black Station again as a brand new portal for digital exploration throughout style, sport efficiency, our heritage classics, and innovation.” 

Puma's limited edition sneakers
One of many restricted version sneakers linked to Nitropass

As well as, Puma described Black Station in a tweet as “Our very personal 3D spatial playground. A novel Web3 house that permits our NFT neighborhood and all PUMA followers to expertise the model like by no means earlier than.” Black Station is an immersive place the place shoppers can join. Additionally, Black Station is anticipated to evolve as time goes on. Client can enter Puma’s Black Station the place restricted amount of NFTs and bodily sneakers can be found.

Puma additionally launched some unique NFTs

The primary two portals of Puma’s Black Station site reveals new and unique sneakers – the Nitro NFRNO and Nitro Fastroid sneakers that are linked to the NFT Nitropass mint. Clients who mint a Nitropass get entry to 2 NFTs – one NFT is linked to a redeemable bodily product whereas the second NFT grants the patron entry to an expertise linked to their chosen sneaker. Profitable minters of the NFTs can get their bodily sneakers by burning their NFT.

Puma continues to discover the Web3 house

From once they rebranded to Puma.eth on twitter to once they partnered with Gutter Gang NFT. The German sportswear model actively explores and thrives within the Web3 house. In fact, many clothes manufacturers are making strong strikes within the Web3 house. Certainly, with the reinvention of Black Station, Puma makes certain it isn’t left behind.

 

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