NFT

Ubisoft cools off on NFTs and blockchain, says it’s in ‘research mode’

Yves Guillemot, the CEO of French gaming large Ubisoft, seems to have cooled the rhetoric behind the corporate’s nonfungible token (NFT) gaming mission Quartz, noting in a current interview that it was merely in “analysis mode” regarding Web3 tech integrations.

It’s a comparatively completely different take from different Ubisoft execs prior to now, together with chief monetary officer Frédérick Duguet who in October said that blockchain integrations will allow customers to personal and earn content material and the agency needs to “be one of many key gamers right here.”

Throughout a Saturday interview with gamesindustry.biz, Guillemot seems to be strolling a few of these feedback again, emphasizing that at this stage, Ubisoft is primarily seeking to uncover how NFTs will be utilized to video games and whether or not they may profit players or not.

“We’re very a lot on cloud, on the brand new era of voxels, and we’re all of the Web3 capabilities. We examined a number of issues just lately which can be giving us extra data on how it may be used and what we should always do within the universe of video video games,” he mentioned, including that:

“So we’re testing floor with some video games, and we’ll see in the event that they actually reply the gamers’ wants. However we’re nonetheless in analysis mode, I might say.”

Ubisoft introduced its first foray into NFTs in December after launching a beta model of Ubisoft Quartz, geared toward providing players playable NFTs that might be utilized in video games equivalent to Tom Clancy’s Ghost Recon Breakpoint.

The transfer was met with robust pushback from some members of the NFT-hating gamer neighborhood, with some accusing the agency of “milking” each cent potential out of its fashionable recreation franchises by introducing NFTs into the combo.

Nicolas Pouard, the vice chairman at Ubisoft’s Strategic Improvements Lab, defended the corporate’s NFT efforts in January, stating: “I believe players don’t get what a digital secondary market can deliver to them.”

Reflecting on Ubisoft’s NFT rollout, Guillemot says the agency in the end didn’t talk the corporate’s method to the mission successfully sufficient.

“We in all probability weren’t good at saying we’re researching,” he mentioned, including that “we should always have mentioned we have been engaged on it, and when now we have one thing that offers you an actual profit, we’ll deliver it to you.”

Associated: GameFi fundraising jumps 135% in August, however remains to be down from June: Report

The Ubisoft CEO was additionally questioned concerning the environmental impacts of blockchain tech, one thing which is usually highlighted by players who typically confuse energy-intensive proof-of-work (PoW) chains because the business customary for all tasks.

Guillemot famous that whereas he’s “very cautious” concerning the environmental impacts of the sector, he’s optimistic that these points can be ironed out over time:

“Like so many issues, at the start it’s not so good as it might be, however like different new applied sciences they may discover the suitable approach.”

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