“Tech and Culture” Website Gizmodo Hates NFTs….But Why?

Gizmodo is attracting consideration within the NFT house for all of the fallacious causes. It’s because its editorial line appears to all the time criticise NFTs. Following headlines equivalent to “Starbucks Explains How Its Dumbass NFT Program Works” and “Tiffany & Co. Launched NFTs (and They’re Ugly)”, Gizmodo has been elevating eyebrows. Undoubtedly, tech heads have been questioning why Gizmodo, a tech web site, appears to hate NFTs a lot. So in the event you’ve additionally been questioning this, right here’s some perception into why this could be the case.

artistic representation of tech website gizmodo
Why is Gizmodo depicting all NFT tasks in a foul mild?
Picture credit score: Press Gazette

A deep dive into the explanations for Gizmodo’s editorial line

As @Swordsy identified: “Gizmodo, Kotaku, and extra of those aged media/tech information websites incentivize “journalists” to jot down these clickbaity rage articles as a result of they want the engagement. A few of them are seeing all time lows in site visitors since their heyday throughout the mid/late 2010s.”

Certainly, for the reason that mid-2010s, the web exploded with new web sites regarding rising applied sciences, equivalent to crypto and NFTs. Moreover, these days, an more and more democratised media panorama implies that everybody – and never solely company or personal fairness behemoths – can begin a profitable media firm. Due to this fact, chasing eyeballs in an oversaturated information panorama can result in media and tech information websites like Gizmodo choosing clickbaity headlines.

tweet showing gizmodo's website stats

Early adoption is just not for everybody

One more reason for such an editorial line is the truth that early adoption is just not for everybody.  Being a tech web site editor doesn’t correlate to being an early adopter.

In line with the diffusion of innovation idea, innovation is just not adopted by everybody on the similar time. The diffusion of innovation idea divides adopters into completely different classes, specifically innovators, early adopters, early majority, late majority and laggards.

According to Everett Rogers’ theory: “Early adopters use the information offered by the innovators’ implementation and affirmation of the innovation to make their very own adoption selections. If the opinion leaders observe that the innovation has been efficient for the innovators, then they are going to be inspired to undertake.”

NFTs are nonetheless a comparatively new know-how – with all the issues and advantages that include new applied sciences. Due to this fact, the challenges that include new applied sciences could be one cause why tech web sites like Gizmodo go for a damaging stance.

The Negativity Bias

According to the negativity bias, damaging issues have a larger affect on a person’s psychological state. This additionally pertains to damaging headlines and information. Seemingly unhealthy information attracts extra clicks. This leads engines like google to select up the sample and present this text to extra individuals. For sure, the cycle continues. A rise in clicks correlates to a rise in site visitors, resulting in the article showing larger on the search engine outcomes web page.

It’s secure to say that these may all be causes tech media like Gizmodo go for blanket damaging headlines for all NFT tasks. Due to this fact, all the time remember the fact that there may be multiple issue at play when studying your subsequent article.

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